Born on a
Terrace in Monaco.

Pauline Dubois sketched the first design on a napkin. Three years later, that sketch became a brand.

It started with a single afternoon, a table overlooking the Côte d'Azur, and a bag that was beautiful — but soulless. Mass-produced. Forgettable. Pauline Dubois sketched the first design on a napkin.

Three years later, that sketch became a brand. Today, a small team of six artisans hand-crafts every piece in our sun-lit European atelier — fewer than 200 bags a month, by design.

She found the studio in February. Cold stone floors. Low ceilings. Perfect light. She hired Claude first — 14 years embroidering in Lyon. Then Giuseppe, who had spent a decade stitching leather in Florence. Together, they made 40 bags.

They sold out in 72 hours. Not from advertising. Not from influencers. From one photograph taken by a friend and shared on a quiet Sunday afternoon. Word spread the way beautiful things always do quietly, then all at once.

We made 80.
We could've
made 800.

The Côte d'Azur Stripe wasn't designed to become iconic. It just was. Photographed on the streets of Milan by strangers. Stocked by two boutiques in Paris who had never heard of us.

Everyone wanted more. We made the same number as before. Because the moment you chase demand, you lose the thing people fell in love with in the first place.

What We Believe

Hand over machine

Every single stitch is placed by an artisan. There is no other way to make a PAULINE bag. There will never be.

Small over scaled

Fewer than 200 bags a month. Not a limitation. A declaration.

Story over status

We don't buy press placements. We don't pay for followers. We earn our reputation one bag at a time, on the street, not in a boardroom.

Now you know

The story is in
the bag.